Fisher and Ury negotiation method

The Fisher and Ury negotiation method, known as "principled negotiation," focuses on reaching fair agreements through four key principles: separating people from the problem, focusing on interests rather than positions, generating multiple options before deciding, and insisting on objective criteria. This approach encourages collaboration and mutual understanding, aiming to find solutions that satisfy both parties instead of competing for a win-lose outcome. It promotes effective communication, fairness, and problem-solving by emphasizing principles over positions, making negotiations more productive and less contentious.