Fishbein's Model of Attitude

Fishbein’s Model of Attitude is a way to understand how people's opinions about something are formed. It suggests that your overall attitude toward an object (like a product or idea) depends on your beliefs about its attributes (such as quality or price) and how important each attribute is to you. For example, if you care a lot about affordability and believe a product is inexpensive, you're more likely to have a positive attitude toward it. The model combines these beliefs and their importance to predict whether someone will view an object favorably or unfavorably.