First-Touch Attribution

First-Touch Attribution is a method used in marketing to identify which initial interaction or channel—such as a social media ad, search engine, or email—brought a customer to a company's website or product. It credits 100% of the conversion—like a purchase or sign-up—to the first point of contact that introduced the customer to the brand. This approach helps businesses understand which channels are effective at generating initial interest but doesn't account for future interactions that may influence the final decision. It's useful for assessing the impact of brand awareness efforts.