firm resource-based view

The firm resource-based view is a strategic concept that suggests a company's success depends on its unique resources and capabilities. These include things like skilled employees, proprietary technology, strong brand reputation, or specialized equipment. When a firm effectively leverages these assets, especially if they are rare, valuable, difficult to imitate, and well-organized, it can achieve a sustained competitive advantage. Essentially, the view emphasizes that a company's internal strengths are key to outperforming competitors, rather than just external market conditions or industry factors.