firm culture

Firm culture refers to the shared values, beliefs, attitudes, and practices that shape the working environment of a company. It influences how employees interact, make decisions, and approach their work, creating a sense of identity and cohesion within the organization. A positive firm culture encourages collaboration, trust, and motivation, while a negative one can lead to dissatisfaction and low morale. Essentially, it’s the company's personality—how it behaves internally and how it’s perceived externally—which plays a crucial role in attracting talent, guiding behavior, and driving overall success.