Firm Competitiveness

Firm competitiveness refers to how well a company can attract customers, maintain profitability, and adapt to market changes compared to its rivals. It involves factors such as quality products or services, efficient operations, innovative strategies, and strong customer relationships. A competitive firm can seize opportunities, respond effectively to challenges, and sustain growth over time. Essentially, it’s about the company's ability to outperform competitors and thrive in its industry by leveraging its strengths and continually improving.