Firefly

Firefly is a blockchain-based platform designed to enable digital advertising and data exchanges. It allows users, such as advertisers and publishers, to securely and transparently buy and sell ad space or shared data using cryptocurrency. By leveraging blockchain technology, Firefly enhances trust, reduces fraud, and provides clear transactions, making digital advertising more efficient and accountable. Essentially, it creates a decentralized marketplace where key players can transact directly, ensuring data privacy and reducing intermediary costs.