financial turnaround

A financial turnaround is the process of improving a company's financial health after a period of decline or poor performance. It involves identifying problems—such as high costs, declining sales, or inefficient operations—and implementing strategic changes like cost reductions, new revenue strategies, or restructuring. The goal is to stabilize finances, restore profitability, and reposition the company for sustainable growth. Essentially, it’s about transforming a struggling business into a financially viable and healthy one through targeted actions and effective management.