Financial promotions

Financial promotions are communications made by financial organizations—such as banks, insurance companies, or investment firms—to market their products or services. These can include advertisements, emails, websites, or printed materials aiming to encourage consumers to purchase or consider their offerings. Regulations govern these promotions to ensure they are clear, fair, and not misleading, helping consumers make informed financial decisions. Essentially, they are the marketing messages that highlight the benefits of financial products, while legal standards ensure honesty and transparency in those messages.