financial behavior research

Financial behavior research studies how individuals make decisions about saving, spending, investing, and managing money. It examines the psychological, social, and economic factors that influence these choices, aiming to understand why people sometimes act against their best financial interests. This research helps identify patterns and barriers, guiding the development of tools, policies, and education to improve financial well-being. Ultimately, it seeks to explain the complex motives behind financial actions to promote healthier financial habits and better financial security.