financial backing

Financial backing refers to the support provided by an individual, organization, or institution to fund or guarantee a project, venture, or idea. It often involves supplying the necessary money, resources, or assurance to ensure the successful development or launch of something. For example, an investor may provide financial backing for a startup, or a parent company might guarantee funding for a new product. This support helps reduce financial risk for those pursuing the venture and can influence its credibility and ability to move forward.