Film marketing

Film marketing is the process of promoting a movie to attract audiences and generate interest before its release. It involves strategies like creating trailers, posters, and social media campaigns to build excitement. Marketers also organize events, collaborate with media, and engage with fans to spread awareness. The goal is to reach target viewers, generate buzz, and drive audiences to theaters or streaming platforms, ultimately ensuring the film’s success commercially and culturally. Effective film marketing combines creative messaging with strategic planning to connect the movie with the right audience at the right time.