Filene's sales strategy

Filene's sales strategy focused on offering high-quality, branded merchandise at discounted prices, appealing to value-conscious shoppers. They used frequent sales events, promotions, and clearance sales to attract customers seeking deals. By maintaining a broad product assortment and creating a welcoming shopping environment, they encouraged repeat visits. The store also relied on a reputation for quality and craftsmanship, positioning itself as a destination for both everyday shoppers and more discerning buyers. Overall, Filene's aimed to balance competitive pricing with a positive shopping experience to build customer loyalty and increase sales.