Field Research Techniques

Field research techniques involve collecting data directly from real-world environments outside of a laboratory or office setting. This includes methods like observing people or situations, conducting interviews, administering surveys, or participating in activities to gather firsthand information. The goal is to understand behaviors, preferences, or conditions in their natural context. These techniques are essential for obtaining accurate, authentic insights that may not be apparent through secondary data or controlled experiments, helping researchers understand complex social, environmental, or cultural phenomena in their real-life settings.