field research methodology

Field research methodology involves collecting information directly from real-world settings outside of a laboratory or office. It typically includes observing people or environments, conducting interviews, or gathering physical data firsthand. This approach helps researchers understand actual behaviors, practices, or conditions in their natural context. By interacting directly with the environment or participants, field research provides rich, detailed insights that might not emerge from surveys or data analysis alone. It’s a valuable method for gaining an in-depth understanding of complex social, cultural, or environmental phenomena.