field methodology

Field methodology refers to the systematic approach used to collect data directly from real-world settings outside of a laboratory or office environment. It involves planning how to gather information—such as surveys, interviews, or observations—by selecting appropriate locations, participants, and tools. The goal is to ensure that the data collected accurately represents the situation being studied, accounting for contextual factors. Proper field methodology minimizes bias and increases the reliability of findings, enabling researchers to draw meaningful conclusions about the phenomena in their natural environment.