Field Experiment

A field experiment is a research study conducted in a real-world setting rather than a laboratory. Researchers manipulate specific variables to observe their effects on participants or environments, allowing for more natural and applicable results. For example, testing a new farming technique directly on a farm or trying a new marketing approach in a store. This method helps scientists understand how things work in everyday situations, providing insights that are often more relevant for practical use than those obtained in controlled, artificial environments.