Festivalization

Festivalization refers to the process of transforming a location, event, or product by emphasizing celebration, cultural identity, and communal participation. It involves creating an atmosphere of festivity that highlights local traditions, arts, and social bonding, often through festivals, events, or themed environments. This approach aims to enhance appeal, boost tourism, and foster a sense of pride and unity among community members. Essentially, festivalization turns everyday spaces or experiences into vibrant, festive environments that celebrate collective identity and cultural richness.