feedback theories

Feedback theories describe how systems regulate themselves by using information about their current state to make adjustments. Positive feedback amplifies changes, potentially leading to growth or escalation, while negative feedback reduces deviations to maintain stability. For example, in business, customer reviews (feedback) can influence product improvements, promoting better quality (negative feedback), or viral trends can accelerate popularity (positive feedback). These theories help explain dynamic behaviors across natural, social, and technological systems by highlighting how information flow influences ongoing processes and stability.