Federal Trade Commission v. Cement Institute (1948)

Federal Trade Commission v. Cement Institute (1948) was a legal case where the FCC challenged the Cement Institute for promoting a standard that suggested cement could be improved by adding specific materials, implying it was more effective. The FTC argued this misleading advertising violated antitrust laws and fair competition principles. The case established that trade associations cannot promote false or misleading claims about products and must provide honest information to protect consumers and ensure fair competition. It underscored the importance of truthful advertising and regulatory oversight to prevent deceptive practices in commerce.