Federal Trade Commission guidelines

The Federal Trade Commission (FTC) guidelines are rules designed to protect consumers and ensure fair competition. They outline how businesses should honestly advertise, avoid deceptive practices, and respect consumers’ privacy. This includes being truthful about products, handling personal information responsibly, and not using unfair or deceptive tactics. The FTC also enforces these rules by investigating complaints and taking action against violations. Overall, the guidelines promote transparency and trust between businesses and consumers, helping to create a fair marketplace for everyone.