Fazio's Attitude Accessibility Model

Fazio's Attitude Accessibility Model suggests that the way people respond to attitudes depends on how quickly and easily they can bring those attitudes to mind. If an attitude is highly accessible—meaning it’s strongly rooted and familiar—people are more likely to express it spontaneously and confidently. Conversely, less accessible attitudes require more effort to retrieve and may lead to less consistent responses. This explains why our reactions can vary depending on how often and recently we've thought about a particular opinion or feeling, emphasizing the role of cognitive readiness in shaping our attitudes' influence on behavior.