Fathom

Fathom is an analytics platform designed to help teams understand how their websites and digital experiences perform. It provides insights into visitor behavior, engagement, and the effectiveness of online content by analyzing data and presenting it through clear, customizable dashboards. Unlike traditional analytics tools, Fathom emphasizes simplicity, privacy, and ease of use, enabling businesses to quickly grasp key metrics without getting overwhelmed by technical details. Overall, it helps organizations make informed decisions to improve their online presence effectively.