Fast-Moving Consumer Goods (FMCG)

Fast-Moving Consumer Goods (FMCG) are products that are sold quickly and at relatively low cost because they are purchased frequently. These include everyday essentials such as food, beverages, toiletries, and cleaning supplies. FMCGs have a short shelf life due to high turnover, meaning consumers buy them regularly, prompting companies to focus on efficient production, distribution, and marketing to meet ongoing demand. Their quick consumption and high demand make them a vital part of retail and consumer markets, accounting for a significant portion of global sales.