Fashion Consumer Behavior

Fashion consumer behavior refers to how and why people choose, buy, and use clothing and accessories. It involves understanding factors like personal style, social influences, trends, price, and brand preferences. Consumers' choices are shaped by their self-image, cultural background, and current fashion movements. Retailers and brands analyze these behaviors to predict demand, tailor marketing strategies, and develop products that resonate with their target audience. Ultimately, it encompasses the motivations, decision-making processes, and habits that drive how individuals engage with fashion in their daily lives.