Fanciful Marks

Fanciful marks are unique, invented words or names created solely to identify a specific product or service. They are entirely made-up and have no existing meaning outside of their branding purpose. Examples include "Xerox" for photocopiers or "Kodak" for cameras. Because they are distinctive and original, fanciful marks are usually strong trademarks, offering good legal protection against imitation. They stand out in the marketplace precisely because they aren’t descriptive or generic, making them valuable assets for brand recognition and branding efforts.