FAM Trips (Familiarization Trips)

FAM trips, short for Familiarization Trips, are organized travel experiences provided by destinations, hotels, or travel companies to industry professionals like travel agents, tour operators, or journalists. The purpose is to showcase the location’s attractions, accommodations, and services firsthand, allowing participants to gain in-depth knowledge. This firsthand experience helps them confidently recommend or sell the destination to clients. FAM trips often include guided tours, accommodations, and activities, offering a practical understanding of what travelers can expect, ultimately supporting marketing and sales efforts within the travel industry.