false endorsement

False endorsement occurs when someone falsely claims or implies that a product, service, or individual supports or approves of a particular brand or idea without permission or actual involvement. This can mislead consumers into believing there is an endorsement or approval that doesn’t exist, potentially harming reputations or unfairly influencing purchasing decisions. It often involves false statements, symbols, or imagery suggesting an endorsement when there is none, which can lead to legal consequences for the individual or organization responsible.