fake accounts scandal

The fake accounts scandal involved employees creating thousands of false user accounts on social media platforms, often without user knowledge, to inflate engagement metrics like followers, likes, and shares. This manipulation aimed to boost perceived popularity and advertising revenue. The practice misled advertisers and users about the platform’s legitimacy and influence, raising concerns about transparency, authenticity, and ethical conduct within the company. It highlighted how such misconduct can distort digital ecosystems and undermine trust in social media data.