Fairclough's Critical Discourse Analysis

Fairclough's Critical Discourse Analysis (CDA) investigates how language shapes and reflects power dynamics in society. It examines how communication, such as media, political speeches, or everyday conversations, influences people's beliefs, identities, and social structures. CDA looks beyond the words to analyze underlying ideas, assumptions, and ideologies embedded in language. It aims to uncover how language can reinforce or challenge inequalities, helping us understand the connection between language and social change. Essentially, Fairclough's CDA reveals how words are not just descriptions but active tools that shape our social reality.