
FairChain
FairChain is a business approach that ensures fair compensation and benefits are distributed along the entire supply chain, especially supporting small-scale producers and workers. Unlike traditional models that often prioritize profits at the top, FairChain emphasizes transparency, ethical practices, and sharing value more equitably. In sectors like coffee, this means farmers and local communities receive a fairer share of the profits, encouraging sustainable development and better quality products. Overall, FairChain aims to create a more just and sustainable system by balancing economic interests with social responsibility.