Fair & Lovely (now Glow & Lovely)

Fair & Lovely, now called Glow & Lovely, is a skincare brand that primarily promotes products aimed at enhancing skin brightness and complexion. The brand markets products designed to even out skin tone and reduce dullness, often targeting consumers who desire a lighter or more radiant appearance. While intended to boost confidence and meet personal skincare goals, the brand has also faced criticism for promoting narrow beauty standards and may imply that lighter skin is more desirable. It’s important for consumers to understand that skin tone varies naturally and to select skincare products based on individual needs and health over societal beauty ideals.