Fair and Square pricing strategy

Fair and Square pricing is a transparent approach where a business charges a honest price reflecting the true value of its products or services. It avoids hidden fees, markups, or unfair costs, ensuring customers understand what they’re paying for. This strategy builds trust, encourages repeat business, and promotes ethical selling. Essentially, it's about being straightforward, fair, and reasonable—giving customers confidence they’re getting honest value without overpaying or feeling misled.