Facundo Bacardí Massó

Facundo Bacardí Massó was a Spanish-born entrepreneur who founded the Bacardí brand, famous for its rum. In the late 19th century, he revolutionized rum production by developing a method to produce a smoother, higher-quality spirit through charcoal filtering. His innovative techniques helped transform rum from a rough liquor into a premium beverage enjoyed worldwide. Bacardí’s focus on quality and branding established the company’s global reputation, making it one of the most recognized spirits brands today. His work combined craftsmanship, innovation, and strategic marketing to elevate the image and popularity of rum globally.