Factor Four

Factor Four is an idea in sustainability and efficiency, suggesting that we can reduce resource use and environmental impact by four times while still maintaining quality and productivity. It encourages innovation to achieve the same or better results with a quarter of the inputs—such as energy, materials, or water—by improving technologies, processes, and design. This concept aims to make industries, economies, and everyday activities more sustainable, helping us meet growing demands without harming the planet. Essentially, it’s about doing more with less, creating a balanced approach to progress that benefits both society and the environment.