Facebook-Cambridge Analytica controversy

The Facebook-Cambridge Analytica controversy involved the unauthorized harvesting of millions of Facebook users’ personal data by a political consulting firm, Cambridge Analytica. They obtained this data through a university research project, which then used it to create detailed psychological profiles. These profiles aimed to influence voter behavior in political campaigns, notably the 2016 US presidential election. The scandal highlighted concerns about privacy, data misuse, and the transparency of online platforms, leading to increased scrutiny of Facebook’s data policies and calls for stricter regulation of personal data in digital advertising.