Face-work

Face-work refers to the actions and efforts people make during social interactions to maintain a positive self-image or reputation, both for themselves and others. It involves behaviors like politeness, apologies, or compliments that help prevent embarrassment or conflict. Essentially, face-work helps create a respectful and harmonious atmosphere, allowing individuals to navigate conversations while preserving dignity and social harmony. It’s a natural part of human communication that promotes understanding and trust in relationships.