Fabletics

Fabletics is a brand that offers stylish activewear and athletic clothing for women, men, and children. It operates primarily through a subscription model, where members can choose to receive new items regularly or shop individually. Founded by Kate Hudson in 2013, Fabletics focuses on high-quality, affordable workout apparel that combines fashion and function. Its success is driven by a focus on personalized shopping experiences, reverse showrooming (allowing customers to try products in stores and purchase online), and a membership system offering discounts and exclusive access to new collections.