F-shaped Pattern

The F-shaped pattern describes how people generally scan web pages. Instead of reading everything, viewers tend to focus on the top and left side of the page, forming an “F” shape. They first read horizontally across the top headlines, then move down a bit to scan the next line, and finally scan down the left side of the content. This pattern helps website designers understand where to place important information, ensuring key messages catch the viewer’s eye quickly. It’s a natural behavior rooted in how our eyes move when browsing text-heavy content.