F-commerce

F-commerce, or Facebook commerce, refers to the process of buying and selling products directly through Facebook. Businesses use the platform to showcase their products on pages or shops, allowing users to browse, ask questions, and make purchases without leaving Facebook. It leverages Facebook’s social features to build trust and engage customers, making online shopping more convenient and personalized. Essentially, F-commerce integrates e-commerce into a social environment, streamlining the purchase process within a familiar platform that people already use daily.