External Communication

External communication in organizations refers to the way a company interacts and shares information with people and groups outside its own structure. This includes communication with customers, suppliers, investors, media, and the community. Effective external communication helps build a positive reputation, fosters strong relationships, and ensures that stakeholders are informed about the organization’s goals, products, and services. It can take various forms, including press releases, marketing materials, social media posts, and public statements. Ultimately, good external communication is essential for achieving business success and maintaining a favorable public image.