Experimentation Techniques

Experimentation techniques are methods used to test ideas or hypotheses systematically to discover how things work or to improve processes. They involve planning controlled tests, changing specific variables, and observing the outcomes to determine cause-and-effect relationships. Common techniques include A/B testing (comparing two versions), randomized controlled trials (assigning subjects randomly to different groups), and observational studies (monitoring without interference). These methods help organizations make informed decisions based on evidence rather than assumptions, ensuring improvements are based on reliable data. Ultimately, experimentation techniques are essential tools for validating ideas, reducing risk, and optimizing performance.