Expansion Entrepreneurship

Expansion entrepreneurship, within large companies, refers to the process where established businesses create new products, services, or markets to grow their operations. Unlike startups, these companies leverage their existing resources, reputation, and infrastructure to innovate and expand. This can include launching a new product line, entering new geographical areas, or acquiring smaller firms. The goal is to enhance profitability and stay competitive in the marketplace. This approach balances risk and opportunity, allowing large companies to adapt and thrive in a changing economy while capitalizing on their established strengths.