exigence

Exigence refers to the urgent issue or problem that prompts the need for communication or a response. It is the specific situation or challenge that motivates someone to speak out, write, or act. Think of it as the pressing "why now" that drives someone to address a matter. Recognizing exigence helps us understand why a particular message or action is important at a given moment, providing context for why communication is necessary and what it seeks to resolve or influence.