exclusivity theory

Exclusivity theory suggests that people tend to form stronger attachments or preferences when their options are limited or when they perceive their choice as unique or scarce. In relationships, for example, exclusivity boosts commitment because both partners value their bond more when they believe they’re the only one for each other. Similarly, in consumer behavior, limited availability or exclusive offers increase desire for a product. Essentially, the theory highlights how scarcity and exclusivity enhance the perceived value and emotional investment in a choice or relationship.