exclusivity agreements

An exclusivity agreement is a contract in which one party agrees to work only with another party for a certain product, service, or period, meaning they won’t do business with competitors. For example, a retailer might agree to sell only a specific brand’s products. This benefits the party gaining exclusivity by reducing competition and securing committed support, but it can limit the other party’s opportunities elsewhere. Such agreements are common in business relationships, licensing, or distribution to ensure dedicated focus and loyalty, balancing mutual benefits with potential restrictions on other opportunities.