Exact Match

Exact match is a term used in digital advertising and search engine optimization that refers to targeting or matching specific search queries or keywords precisely. When an ad or content is set to exact match, it will only appear when the user's search exactly matches the specified keyword or phrase, without variation. This ensures that the message reaches a highly relevant audience and helps improve the efficiency of advertising campaigns, as there's no waste on unrelated searches. It’s a precise way to control which searches trigger your content, leading to more accurate targeting and better results.