Eviatar Zerubavel

Eviatar Zerubavel is a sociologist known for his work on collective memory, which explores how groups remember their shared past. He emphasizes that collective memory shapes identities and social cohesion by creating a sense of belonging through common narratives. Zerubavel highlights the importance of cultural frameworks—like rituals, anniversaries, and symbols—in preserving and transmitting these memories across generations. His insights help to understand how societies construct their histories, influencing everything from national identity to interpersonal relationships, as collective memories can unite or divide communities.