Everyday Low Prices

Everyday Low Prices (EDLP) is a pricing strategy used by retailers to offer consistent, competitive prices on products without frequent sales or discounts. The goal is to provide customers with reliable, affordable prices at all times, reducing the need to wait for sales and fostering trust. This approach can simplify shopping and help manage budgets, benefiting both consumers and retailers by encouraging steady sales and customer loyalty. Instead of waiting for promotional events, shoppers can count on the store to regularly have fair prices on everyday items.