Everette Rogers Research Center (ERRC)

Everette Rogers Research Center (ERRC) is a specialized facility dedicated to studying communication processes, particularly how innovations and new ideas spread within communities and organizations. It focuses on understanding factors that influence the adoption of new practices, policies, or technologies. By analyzing these patterns, ERRC aims to improve strategies for effectively disseminating information, promoting positive behavioral change, and facilitating innovation adoption in various sectors such as public health, education, and business. The center's research helps organizations develop better communication methods to ensure that important messages reach the right audiences and inspire action.